Should PR Own Social Media?
If you ask 10 different people within an organization, you’re likely to get 10 different answers to the question “Who should own social media in your organization?” I think that’s the wrong question to...
View ArticleHow Effective Are Your Integrated Communications Programs?
Vocus recently surveyed public relations professionals to gauge their perceptions regarding integrated communications. The results of the survey will be presented and discussed during a free webinar I...
View ArticleSocial Media for Event Marketing
Whether you’re marketing an international trade show, a regional conference or an informal ‘tweet up’, there are a variety of social media tools out there that can help you boost attendance and...
View ArticleTurn Rants Into Raves
You’d better pay attention to what’s being said about you online, because the conversation is happening whether or not you decide to show up. Sound familiar? Its the golden rule of social media. It’s a...
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